Sephora Malaysia, the leading beauty retailer in the country, has recently unveiled its new payment system that aims to provide a best-in-class customer experience for its shoppers. The new payment system, powered by Adyen, a global financial technology platform, allows customers to pay for their purchases using mobile point-of-sale (mPOS) devices that are carried by Sephora’s beauty advisors.
What is mPOS and how does it work?
mPOS stands for mobile point-of-sale, which is a wireless device that can process payments from anywhere within a store. Unlike traditional cash registers or terminals, mPOS devices do not require customers to queue up at a fixed location to pay for their items. Instead, customers can simply approach any of the roving beauty advisors who are equipped with the handheld AMS1 terminals designed by Adyen.
The AMS1 terminals are all-in-one devices that run on the Android operating system and have a durable battery that can last an entire business day. They can accept various payment methods, such as cash, debit/credit card, gift card, and eWallet. They can also scan barcodes, check inventories, and provide product recommendations.
By using mPOS devices, Sephora Malaysia aims to create a more efficient, personalized, and frictionless shopping experience for its customers. Customers can enjoy more convenience and flexibility in paying for their purchases, as well as receive real-time assistance and advice from the beauty advisors.
What are the benefits of mPOS for Sephora Malaysia?
Sephora Malaysia’s new payment system is part of its wider effort to implement in-store digital enhancements that cater to the evolving needs and preferences of its customers. By adopting a mPOS dominant approach, Sephora Malaysia can achieve several benefits, such as:
- Reducing checkout queues and waiting time
- Increasing customer satisfaction and loyalty
- Enhancing customer engagement and interaction
- Improving operational efficiency and productivity
- Gaining valuable customer insights and data
Sephora Malaysia’s partnership with Adyen began in 2017 with online payments and has since expanded to include in-store payments. By integrating both channels on Adyen’s single platform, Sephora Malaysia can gain a comprehensive overview of its transactions and customers’ spending habits across all touchpoints. This enables Sephora Malaysia to design and launch strategic marketing initiatives, product offerings, and loyalty programs that are tailored to its target audience.
Where can I use mPOS at Sephora Malaysia?
Sephora Malaysia’s new payment system is currently available at its newly-revamped KLCC outlet, which is its first store in Malaysia to adopt a mPOS dominant approach. The KLCC outlet features a sleek and modern design that showcases Sephora’s extensive range of beauty products and services.
Sephora Malaysia plans to roll out mPOS checkouts across all of its 17 stores nationwide by the end of 2023. This will make Sephora Malaysia one of the first beauty retailers in the industry to offer a fully mobile payment solution to its customers.
How do I use mPOS at Sephora Malaysia?
Using mPOS at Sephora Malaysia is easy and simple. Here are the steps to follow:
- Shop for your favorite beauty products at any Sephora store
- Approach any of the beauty advisors who are carrying the AMS1 terminals
- Scan your Beauty Pass barcode or enter your phone number to earn points and redeem rewards
- Choose your preferred payment method (cash, debit/credit card, gift card, or eWallet)
- Confirm your payment on the terminal screen
- Receive your receipt via email or SMS
That’s it! You have successfully completed your purchase using mPOS at Sephora Malaysia.
Sephora Malaysia’s new payment system is a game-changer for the beauty retail landscape in Malaysia. It demonstrates Sephora Malaysia’s commitment to creating best-in-class shopping experiences for its customers by leveraging innovative technology and solutions from Adyen.
If you are looking for a convenient, fast, and seamless way to pay for your beauty products at Sephora Malaysia, look no further than mPOS. Visit any of the Sephora stores today and experience it for yourself!