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In an unprecedented move that has sparked widespread subscriber discontent, Amazon has introduced an additional $2.99 (RM14,25) monthly charge for ad-free streaming on Prime Video, fundamentally altering the Prime subscription package.

Amazon's recent announcement about introducing advertisements on its Prime Video streaming service in 2024 is making waves, and it's not just about revenue for the e-commerce giant. But what's the impact on the millions of Prime Video subscribers, especially those in Malaysia?

Amazon has recently unveiled its latest venture in the realm of artificial intelligence: Amazon Q, an impressive chatbot with the capability to generate text, code, content, and more. Amazon Q is built upon Project Olympus, a substantial language model that Amazon has been covertly developing for several months.